Cervical cancer is the fourth most diagnosed cancer in Brazil. Recognizing the importance of prevention, the Ministry of Health introduced Lilac March to the national calendar. The Mário Penna Institute, renowned as one of Brazil’s largest oncology hospitals, launched its 2023 campaign with the motto, “self-care never goes out of style.” For the key visuals, we drew inspiration from women’s fashion magazines, incorporating their in/out titles and editorial-style photography. To further promote self-care, the campaign included initiatives ranging from beauty kits to live yoga sessions.