Development of a brand/visual identity for the ANAGAMA PROJECT, which aims to provide artistic training to young people and residents of the Brumadinho region, focusing on social inclusion and sustainability, with culture as a mechanism for social transformation. The Anagama project serves as an alternative to boost the self-esteem of Brumadinho’s population, using art and sustainability as tools to mitigate the damage caused by the tragedy that impacted the region, while also creating income-generating opportunities. The identity draws inspiration from the Anagama kiln itself, from its rugged texture and earthy clay colors to its arched shape.