Canastra Iate Clube is a development that includes a marina, a garage, a public restaurant with bungalows, and the option to invest in high-end homes. The setting combines leisure and safety, with Nature as its backdrop and Lake Furnas as its central theme. The design process began with the client’s emphasis on pennants, highlighting how boats and marinas typically display them for identification. Another key consideration was the target audience, which consists of individuals with higher purchasing power. Therefore, we chose colors and typography that would resonate with this demographic. To strengthen the connection with the target audience, we incorporated a minimalist aesthetic to convey sophistication and refinement.